#Authors marketing amazon video shorts how to#

Understanding what solution you’re offering will help you formalize your keywords strings. Remember that what you’re offering them (your book!) is a solution to some problem they’re having, even if it’s entertainment. That’s why typing more keywords into a Google search will prompt all sorts of ads on the sidebars of other sites like Facebook and even Skype. hybrid Toyota 2021, you’re probably ready to buy a new car. They discovered the more keywords a consumer pops into their search bar, the closer they are to buying.

single keywords is based on a test Google ran a few years ago. Why strings and not a single keyword? Because we know that a consumer who types the term “romance” into Amazon is not a serious shopper. Find the Right Keyword Strings for Your BookĪlthough the algorithms change constantly on Amazon, one thing remains constant: you need to have a great set of keyword strings. Let’s explore some of these offerings, plus a paid option, that you can use to market a book and gain more exposure on the uber-busy Amazon site.

#Authors marketing amazon video shorts how to#

When we look at how to market a book, we know this for sure: Amazon is a great place to list your book, but it requires work on at least two fronts-focusing your effort to stand out on the site itself amidst all the other noise, and having solid strategies to keep readers longer on your Amazon book page, which has become decidedly more cluttered.Īt the same time, Amazon offers a number of free ways to drive more attention to your book (think keywords) and to keep readers interacting with you (think Amazon Author Central).